Who We Are

Competitive Health

Founded in 1996 by President and CEO Kimberly Darling, Competitive Health has been the preeminent supplier of healthcare network access – saving millions of dollars for clients.

Why Choose Us

With over 20 Years of Experience, our leveraged patented technology translates to hundreds of millions of dollars in savings for Employer Groups, Insurance Carriers, Third Party Administrators, Affinity Groups and Consultants.

Powerful Product Possibilities

Access an entire virtual marketplace of over 40 services to reduce cost, promote engagement, and maximize commission. While also having access to a variety of everyday savings, products, offers, and more.

Personalized Healthcare App

SHOWBenefits® consolidates all user health cards in one application, and helps reduce healthcare spend, improves the claim experience, and provides education for healthcare to consumers.

Real-Time, Personalized Access

Personalized, real-time access to provider demographics, with fee schedules, price, and profile information, with service capabilities in cloud, mobile, text, video, virtual health, and more.

More Information

Contact Us

Chris FreedmanFounder - MyBenefitsLab

We are changing the way people engage their healthcare and are excited to work with Competitive Health to do just that! With MyBenefitsLab, these members will be more empowered to not only save their money and time, but also possibly their lives.

Brandon Marytn

Our agents definitely know the WellCard product inside and out. It is Colonial's #1 Value-Add to get working conditions when we do enrollments.

James J. McCormack

My wife was paying $1,000 for a prescription, with WellCard Savings the prescription cost only $300. Thank you Competitive Health for providing this Value-Add service, complimentary to our Colonial Life Program.

Debbie Samples

For pennies a day, self-funded clients avoid the high cost of doctor office visits for minor but urgent conditions.

Thad Anderson

Thanks Competitive Health! I love the WellCard Savings tool and use if for all of my accounts!

Kristin Fluegel

Clients love using WellCard and it helps me get new business. I use it with all of my accounts and it's great to see the additions to the program!

Michael Perri

After the webinar I went onto the WellCard Savings website and registered myself to take advantage of great savings opportunities. We use the WellCard Savings tool on 100% of our accounts, thank you Competitive Health!


Our Team


CEO & Founder

Kimberly Darling is an entrepreneur and inventor who advocates for the practical use of technology. As an inventor, she holds more than 4 U.S. patents related to the innovation of healthcare data, payments and engagement. The innovator role came from a passionate determination to find solutions for clients.

Driven to spread the word on the virtues of practical technology innovation in the healthcare industry, Kimberly has helped her clients earn millions of dollars. With over 30 years of healthcare and technology experience, Kimberly excels at consultatively finding unique value and solutions.

Sandi Santino

SVP of Channel Partnerships

Sandi Santino has over 24 years of industry experience, holding senior leadership and sales positions with insurance companies, TPA’s, cost containment and PPO networks, financial institutions, and administrators of tax-favored accounts such as HSA, FSA, and HRAs.

She successfully implements strategic initiatives, increasing growth and market share with variously sized employers, market segments, associations, and partners by understanding clients’ needs and focus. Additionally, Sandi is responsible for strategically driving growth through national sales, channel partnerships, consultants, TPA, and national broker firms. Sandi resides in Atlanta, GA.

Sandi's Sales Page
Quinn Pearl, VP of Sales, Competitive Health Inc.

Quinn Pearl

Vice President of Sales

Quinn Pearl is responsible for driving national sales for Competitive Health, focusing on broker and third-party administrator client bases. Under his leadership, Competitive Health has seen steady year-over-year growth and has been named one of Inc. 5000’s fastest-growing companies for four consecutive years. He has shown years of success with high results in recruiting and agent development, sales management, and risk management consulting.

Quinn brings a successful track record of more than 20 years in the employee benefits and insurance industry and has earned multiple awards for recruiting and business development. Additionally, he has obtained licenses including Life, Health, Property, Casualty, Series 7, Series 66, and Administrators licenses.

Quinn's Sales Page

Ali Abbas

Vice President of Information

Ali Abbas joins our team at Competitive Health as our new Vice President of Technology! Ali possesses a flair for developing and implementing innovative solutions to complex and challenging problems with a hands-on, lead-by-example style that fosters a culture of teamwork, shared mission, and dedication to operational excellence.

With over 20 years of experience, Ali has led successful IT departments and technical support programs by implementing effective strategies to identify and mitigate risk exposure, optimize business processes, elevate efficiency, and improve quality. Interestingly enough, Ali also speaks several languages – including English, Urdu, Saraiki, Punjabi, Pushto, and Hindi.

Roger Macias, Director of Operations, Competitive Health Inc.

Roger Macias

Director of EDI

Roger leverages more than 20 years of leadership in healthcare project management, information technology, and client and vendor relationships. He oversees the various software application developments for product development and implementation.

As a Certified Scrum Master who is well versed in organizational planning and DevOps within the healthcare industry, he utilizes an agile team-focused approach to deliver quality products and services.

Matt Erickson

Director of Marketing

As Competitive Health’s Director of Marketing, Matt oversees the company’s digital marketing efforts and executes all marketing strategies. He works closely with vendors and distributors to create marketing campaigns for the WellCard Savings community, promotional pieces for our clients, and engagement strategies for our broker network.

Matt designs marketing, public relations, and communications strategies, with the goal of engaging members, distributors, and vendors in our growing network.

Kellye Phillips

Director of Sales Management

Kellye Phillips is responsible for managing and supporting our dynamic client service account managers at Competitive Health and focusing on broker and third-party administrator client bases. She will cultivate, encourage, and elevate customer service to internal and external clients while connecting to clients in various aspects to help them understand and strategically support their needs.

Kellye brings an extensive knowledge of more than 20 years in the employee benefits and insurance industry, 18 years with a major insurance carrier,  and experience as a benefits administrator and in the broker arena.

Angie Young, Customer Service Manager, Competitive Health Inc.

Angie Young

Director of Client Success

Angie is responsible for leadership, training, and providing continuing education of the customer service department, our call center, and our team of chat agents.

She also manages all client claims and claims repricing, fields provider calls, and assists with group renewals for telehealth groups. She builds relationships with our group sales agents and provides education and tools to increase effectiveness in the field.

Tiffany Bell

Onboarding Manager

Tiffany works with brokers, agents, and employers to ensure the smooth onboarding of new groups and facilitates the implementation of Competitive Health products.

She is an attorney and graduated from the University of Louisville Louis D. Brandeis School of Law. Prior to joining the Competitive Health Team, she practiced in a small firm with a focus on family law.

Sharayah Mitchell, Senior Graphic Designer, Competitive Health Inc.

Sharayah Mitchell

Creative Manager

As Competitive Health’s Creative Manager, Sharayah works collaboratively under the Director of Marketing to oversee the creative vision across all channels.

Using her certifications in Project Management (CSM), Sharayah effectively balances marketing and design projects while effectively delivering on business objectives. She is responsible for managing junior resources while creating compelling designs that provide support for partners, agents, and distributors.

Andrea Gomez, Manager of Administration, Competitive Health Inc.

Andrea Potter

Manager of Administration

Andrea reports directly to the CEO and assists in all areas of the business including project management, business development, and HR.

She executes on the company’s vision, fostering collaboration with executive management, focusing on achieving goals and objectives to increase revenue and elite customer care. Andrea organizes projects and events, and schedules and manages a demanding company calendar with keen precision.

Colby Thatcher

Territory Sales Manager

As Competitive Health’s Territory Sales Manager, Colby brings over 10 years of insurance experience. She is a digital native who has recruited, built, and mentored others across the country—continuously joining the top ranks in awards recognitions, including the National Leaders Conference trip to Hawaii.

Colby helped create a foundation of recurring revenue growth paired with innovative business development while spearheading many programs and departments within Forbes fortune 500 companies. Colby’s passion for helping people motivates her to continue to be a champion for Competitive Health.

Colby's Sales Page
Willa Siska - CHI Accounting Assistant, Headshot

Willa Siska

Accounting Manager

As Competitive Health’s Accounting Manager, Willa focuses on daily accounting procedures to support the accounting department, while also assisting agents and customers with accounting questions.

Her responsibilities include: clerical tasks, processing and recording transactions, preparing reports and budgets, fielding communications with clients and vendors, assisting with audits, resolving discrepancies, maintaining a database, and ensuring that records are complete and current.

Crystal Hasenstab, Client Success Specialist, Competitive Health Inc.

Crystal Hasenstab

Manager of Call Center Operations

As the Manager of Call Center Operations, Crystal oversees all call center personnel and operations. She manages the handling of customer service calls, digital correspondence, and the assistance given to providers.

Her department assists members, clients, providers, and insurance agents daily, providing assistance and solutions. Crystal’s attention to detail and warm professionalism has made her a great asset to the client success team.

Kiersi Koeff, Client Success Specialist, Competitive Health Inc.

Kiersi Koeff

Account Manager

Kiersi communicates with clients to ensure that all of their needs are understood and addressed. She also is responsible for building strong client relationships to maintain old business and acquire new customers.

She collaborates with various internal departments to ensure that they fulfill all client requests while collecting and analyzing data concerning client behavior to understand and adapt to their changing needs.

Kiersi's Sales Page

Garrett Arroyo

Sr. Graphic Designer

Competitive Health is proud to welcome Garrett Arroyo to our team! With a passion for motion graphics and user experience, Garrett joins us as our new Senior Graphic Designer.  Using the latest animation software Garrett’s breadth of work pushes the boundaries of traditional design to find creative solutions that enhance our user’s experience across all levels of product functionality.

Garrett’s specialties include brand identity, front-end development, UX/UI, and motion graphics. We look forward to his continued success as we grow our marketing department.

Nicole Boudreau

Accounting Assistant

As Competitive Health’s Accounting Assistant, Nicole straddles two worlds. She focuses on daily accounting procedures to support the accounting department while also assisting agents and customers with onboarding and eligibility.

Her responsibilities include clerical tasks, processing, and recording transactions, preparing reports and budgets, fielding communications with clients and vendors, assisting with audits and eligibility, resolving discrepancies, and onboarding new groups.